One of the biggest misconceptions about manufactured stone is that achieving a high-end look always comes with a higher price tag.
While some premium stone colors and specialty finishes do cost more, that’s not always the case. In fact, homeowners today have more options than ever to create a custom, designer-inspired exterior without dramatically increasing their budget.
At Brandco, we’re always looking for ways to bring greater value to our builders, designers, and homeowners. That’s why we’re excited to offer five new ProVia stone and thin brick colors at our standard pricing.
Why Premium Colors Usually Cost More
Manufacturers regularly introduce new colors and textures that reflect today’s architectural trends. These collections often feature lighter palettes, subtle color variation, and more contemporary styling.
Because they’re considered premium offerings, they’re typically priced above standard product lines.
For many custom homes, that additional investment isn’t an issue. But for production builders working within established budgets and purchasing systems, upgraded color options have often been difficult to specify, even when designers and homeowners preferred them.
A Better Solution
Rather than asking our customers to pay more for today’s most popular looks, Brandco worked directly with ProVia to make selected enhanced colors available at standard pricing.
That means many builders can now offer fresh, contemporary stone and thin brick options without changing their existing budgets or purchasing process.
It’s a win for everyone involved:
- Homeowners gain access to more current exterior styles.
- Designers have greater creative flexibility.
- Builders can offer upgraded curb appeal without increasing costs.
- Purchasing teams don’t need to manage additional pricing tiers.
Meet the New Colors
We’re excited to introduce five new options from ProVia.
Rainier – Terra Cut Stone
A bright white stone with subtle grey variation that’s ideal for modern farmhouse, transitional, and contemporary homes.
Palisades – Terra Cut Stone
A sophisticated blend of soft whites and light greys that adds warmth and depth while maintaining a clean, timeless appearance.
Pearl – Dry Stack Stone
A crisp, contemporary dry stack profile that pairs beautifully with modern architecture and minimalist design.
Boston – Thin Brick
A classic red thin brick that delivers traditional character with lasting curb appeal.
Delaware – Thin Brick
A clean white thin brick that’s become increasingly popular for today’s brighter, more contemporary exterior palettes.
Why Lighter Colors Continue to Grow in Popularity
Across Raleigh and surrounding communities, homeowners are increasingly choosing lighter stone and brick colors for new construction.
These finishes pair beautifully with:
- Black windows
- Warm wood accents
- White or light-colored siding
- Contemporary farmhouse designs
- Transitional architecture
- Modern custom homes
They create timeless curb appeal while offering a fresh alternative to the darker stone colors that have been common for many years.
Choosing the Right Stone for Your Home
Selecting stone isn’t just about color. Profile, texture, mortar style, and how the stone complements the rest of your home’s exterior all play an important role.
At Brandco, we work with homeowners, designers, builders, and architects every day to help choose products that suit both the home’s style and the project’s budget.
Whether you’re building a production home, designing a custom residence, or selecting finishes for your next community, our team can help you compare options and find the right fit.
Visit Our Showroom
The best way to appreciate stone is to see it in person.
Visit the Brandco showroom to explore our newest ProVia stone and thin brick collections, compare profiles and colors, and speak with our team about the best solution for your next project.
You may be surprised to discover that achieving a premium look doesn’t always require a premium price.